Angela Randall
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Image via Author @ AngelaSmange on Instagram

Table of Contents

· Quick Bio
· Work With Me
· Medium Stories to Read
· What I’m Up to Now
· Stay in Touch

Hi, I’m Ange.

Quick Bio

I’m an Aussie in the UK, who had a long stay in France for 8 years and I’m still looking forward to a lot more travel.

Somewhere between the vegemite, the croissants, and a whole lot of cheese, I started freelance writing for a living while I had kids. Despite moving into marketing, running my own businesses, and freelance business consulting, I’m still doing writing on the side.

My educational background is originally in event management, then internet studies and journalism, and most recently including marketing, human resources and an MBA that’s not quite finished yet. …


Replace your boredom with a world-class business education.

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Photo by Dmitry Ratushny on Unsplash

It starts with restlessness, then boredom. Maybe a little cleaning. A sudden urge to cook new things. Occasionally, you stand by the front window and dream about actually leaving the house. Maybe you eat traffic with sock puppets.

You know that feeling… it’s that intolerable longing to explore you get when you’re stuck indoors for weeks on end. …


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Photo by Stefan Nutu on Unsplash

If you’d told me a year and a half ago how much I’d get done in the next 18 months, I’d never have believed you.

Somehow, while raising kids and working a 9–5 I’ve managed to finish half an MBA and get a business off the ground. Now, as anyone who has read a lot of self-help books knows, the systems and habits you create are where the difference is really made. The following steps are the habits that have made the most difference for me.

Try these yourself.

As It Ends, Plan the Next

There are numerous famous examples of how writing a paper list for the next day of no more than six tasks every evening is the key to getting things done. However, I’m not a fan of paper tasks, as I like to switch between devices and keep permanent records. Instead, I set a calendar entry for the day it’s due in Google Calendar with my top six tasks written as simply as possible. …


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Photo by Ilya Mashkov on Unsplash

Here’s a little story about a manager who missed the mark by a mile and showed me what truly bad leadership and crisis management really was.

Sadly, he wasn’t the first, nor the last to share that lesson with me, but this story remains his life lesson to me and was taught in the shape of one solitary burger.

A Hot Summer’s Day

It was 1995 in the heat of November in Adelaide, South Australia, the exact date of the very last of the Formula One Australian Grand Prix events to be held in Adelaide.

Adelaide was absolutely teeming with a reported 210,000 sweaty motorsport spectators, and I was lucky enough to be working at the biggest fast-food restaurant near the street circuit. We knew the day would be huge (or as a South Australian would say, “Heaps Good”), and instead of our regular crew manning one double-sided bench for the famous beef burgers, we had two extra crews from the outer suburbs helping us out on extra tables, all of us on double-shifts. It was incredibly hot in the burger room, and it was all we could do not to sweat all over the burgers we were making while we slaved away in the heat. …


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Photo by jet dela cruz on Unsplash

It’s astounding just how differently businesses and people market themselves, especially online. What’s really difficult for most people to work out though, is how to do it for yourself in a way that actually works.

You Want To Be Well Known… But For What?

It’s funny how what makes one person stand out makes another person look gimmicky. And what looks gimmicky at first glance is still something you recall years later. Meanwhile, a jingle on the radio annoys you daily and yet you remember the company’s website automatically.

I can recall word-for-word the advert for a 1980s Australian bubble bath commercial (well done, Mr Matey). …


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Photo by Hello I'm Nik 🎞 on Unsplash

I told myself I wouldn’t do this, but today it’s well and truly time for a rant on my coronavirus state-of-affairs opinion.

I am not a medical professional, and I’m not trying to give medical advice. I’m just someone trying to get by during this pandemic and finding the UK Government advice and pandemic control systems just a little bit laughable.

In the UK, our new NHS test and trace app has just been released. Adverts on every social media channel have been bombarding me all morning, asking me to download the app. …


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So, I joined the Medium beta app. It looks very promising, and the style is nice. I like the black background sections on the home page contrasting against the white. It’s got class.

While it has a few odd glitches, like the repeated paragraph, generally this new Medium app looks good and does the job.

…Right up until I want to browse.

The Situation

Here I am, up at 5 am thanks to a screaming baby, unable to get back to sleep, and looking for some entertaining reads. I come to Medium, thinking my night is sorted. Except it’s not.

The Medium homepage is failing to entice me to read anything at all. But how? …


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Photo by AndriyKo Podilnyk on Unsplash

I’d been looking at event suppliers selling cocktails and gin, then I stumbled across an Instagram account for another local drinks supplier of some sort. Was it another cocktail cart? Scroll, scroll, scroll. It took me a good 10 minutes to work out for sure that this was, in fact, a venue. Quite a big venue at that, as they also did food and discos. They probably presumed that most people looking at their Instagram account would already know that, but here I was, new to the area, left wondering until I got to about the 80th post down.

How could they do that? Surely that’s the most important thing to convey to the customer, right? You’d want that information in the bio, for sure. “Hi, this is our fantastic venue! Check out our regular party nights and steak…


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Photo by Velizar Ivanov on Unsplash

Something every new parent working from home learns very quickly is to use their baby’s nap time in the most effective way possible. So, it’s the ideal time to get lots of work done? Hmm, maybe. (Really, that time is for sleep. Yes, yours.)

Work can actually be done while the kids are awake, as long as you’ve set up the right systems to manage it. Your mobile phone is your most valuable work asset when you’re looking after kids. Email, Slack, Zoom: All on your phone. …


Why you should answer job interview questions on your social media

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Photo by Product School on Unsplash

This is a post for anyone who wants to be known for the high-value services they can offer. I’m going to show you how to think about your social media accounts as a professional, how to get the balance right, and specifically what your customers (read: employers/clients) want to see your answer.

PR and Community Building

I’m of the opinion that most social media work is PR and community building. This is what you need to be thinking of, whenever you post to social media.

It’s not enough to just censor yourself — not posting photos of yourself that make you look bad. …

About

Angela Randall

Management consultant & trainer sharing inspiring ideas on business, marketing, and life. (MBA student | MCMI | ACIM | MIDM) 🌿 AngelaRandall.net @AngelaSmange

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